1. What ActuallyTho Is
ActuallyTho helps you turn saved content into commitments, reminders, actions, and reviews.
This policy explains what information we collect, why we use it, and the choices you have. ActuallyTho is based in the United Kingdom.
2. Information We Collect
We collect the information needed to run ActuallyTho and improve the product. This may include:
- Account details such as your name, email address, login details, and profile information you choose to add
- Content you save, including links, notes, commitments, reminders, actions, reviews, reflections, and progress updates
- Usage information such as pages or features used, reminder activity, device and browser details, approximate location from IP address, access times, diagnostics, and error logs
- Messages you send us, including waitlist signups, feedback, support requests, and any information you choose to include
You are responsible for the content you choose to save in ActuallyTho.
3. How We Use Information
We use information to provide, protect, and improve ActuallyTho. That includes:
- Creating and managing accounts
- Saving and displaying your saved content
- Helping you create commitments and reminders
- Sending reminders, notifications, account messages, and service updates
- Showing progress, reviews, and product activity
- Responding to messages and support requests
- Understanding product usage, fixing bugs, and improving the experience
- Protecting ActuallyTho from misuse, fraud, and security threats
- Meeting legal obligations
We do not sell your personal information.
4. Legal Basis
Where UK GDPR or GDPR applies, we rely on the legal bases that fit the specific use of your information.
This may include performing our contract with you, our legitimate interests in running and improving the service, your consent for optional uses such as marketing or non-essential cookies, and legal obligations where the law requires us to process or keep information.
5. Saved Content
Your saved links, notes, commitments, reminders, actions, reviews, and reflections are used to provide ActuallyTho and improve the app.
We do not claim ownership of your saved content.
Do not use ActuallyTho to store passwords, payment card details, medical records, government ID numbers, or other highly sensitive information unless the product clearly supports that type of data.
6. Emails, Reminders, and Notifications
ActuallyTho may send emails, reminders, notifications, commitment prompts, review prompts, product updates, account messages, and security messages.
You may be able to control some notifications in the app, through your browser, or through your device settings. Important account, security, or service messages may still be sent even if you opt out of optional communications.
If we send marketing emails, you can unsubscribe using the link in the email or by contacting us.
7. Cookies and Analytics
ActuallyTho may use cookies and similar technologies to keep the website working, remember preferences, measure usage, improve product performance, and protect against misuse.
We may also use analytics tools to understand which pages are visited, which features are used, where users drop off, and how the product can be improved.
Where possible, we aim to use privacy-friendly analytics and avoid collecting unnecessary personal data. You can control cookies through your browser settings.
8. Third-Party Services
We may use third-party services for hosting, database storage, authentication, email delivery, analytics, error tracking, notifications, support, and payments.
These providers may process personal information only as needed to provide services to us.
ActuallyTho may also let you save links to third-party websites. We do not control those websites, and their own privacy policies apply when you visit them.
9. Payments
ActuallyTho offers a free plan and may offer paid features, including ActuallyTho Pro on iOS.
iOS subscription purchases are handled by Apple through your Apple ID. We do not store full payment card details on our own systems.
RevenueCat may process subscription identifiers, entitlement status, product identifiers, renewal or expiration status, and related purchase metadata so the app can unlock, restore, or remove Pro access correctly.
10. Storage and Security
We take reasonable steps to protect personal information from unauthorised access, loss, misuse, alteration, or disclosure.
No digital service can be guaranteed to be completely secure. You are responsible for keeping your login details safe and using a strong password where applicable.
If you believe your account has been accessed without permission, contact us as soon as possible.
11. How Long We Keep Information
We keep personal information only for as long as needed to provide ActuallyTho, comply with legal obligations, resolve disputes, improve the service, and protect against misuse.
Account information and saved content are usually kept while your account exists. Support messages may be kept for record-keeping. Analytics may be kept in aggregated or anonymised form. Legal or payment records may be kept where required by law.
When information is no longer needed, we will delete, anonymise, or securely store it as appropriate.
12. Account Deletion
You may request to delete your account by contacting us or using any account deletion feature available in the app.
When your account is deleted, we will aim to delete or anonymise your personal information and saved content, unless we need to keep certain information for legal, security, fraud prevention, or operational reasons.
Some information may remain in backups for a limited period before being permanently deleted.
13. Your Rights
Depending on where you live, you may have rights over your personal information. Under UK GDPR and GDPR, these may include the right to:
- Access the personal information we hold about you
- Correct inaccurate or incomplete information
- Request deletion of your information
- Restrict or object to certain processing
- Request a copy of your information
- Withdraw consent where processing is based on consent
- Complain to a data protection authority
We may need to verify your identity before responding to a request.
14. International Transfers
ActuallyTho may use providers based outside the UK or European Economic Area.
Where personal information is transferred internationally, we aim to use appropriate safeguards such as standard contractual clauses or other lawful transfer mechanisms.
15. Contact
If you have questions about this Privacy Policy or want to make a privacy request, contact us at: